Banner ads are a popular form of online advertising that appear on websites. They come in a variety of dimensions, from small, rectangular shapes to larger, eye-catching formats. Banner ads can be dynamic, and they often showcase visuals along with text. Their primary objective is to attract user viewership and drive traffic to a specific URL.

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Banner ads remain a cornerstone of online advertising. They rectangular or square graphical units appear on webpages, delivering targeted messages to potential customers. Their visual nature makes them highly eye-catching, effectively grabbing user sight. Navigating the various types of banner ads, their placement strategies, and performance metric